When Sony Legacy approached us in 2011 to research, curate, and manage a year-long digital campaign for the 25th anniversary of Paul Simon’s landmark album Graceland and the premiere of the documentary film Under African Skies, we were beyond thrilled.

We think he’s one of the greatest songwriters in the history of recorded music.

Icon Digital worked with Sony and Paul Simon’s management team, handling all research, content development, content curation, copywriting, and client approvals.

Icon Digital created a custom HD archive of multimedia content & a long-term content delivery strategy to implement it.

We were given exclusive access to all official social media channels.

Because we are fans ourselves, we developed content that we believed would engage & reach out to other fans around the world.

We studied every album, song, and interview from Paul Simon’s solo career, delving deep into the catalog to create a musically, artistically, & intellectually satisfying digital experience.

The campaign was highly successful.

A 451% increase in the number of fans reached, and an 11,355% increase in viral reach on Facebook alone.

In the process, Icon Digital formed a trusted relationship with Sony Music Entertainment which continues to this day.

We are honored to have worked for one of our all-time musical heroes, the legendary Paul Simon.

Icon Digital launches a completely redesigned and redeveloped OtisRedding.com

We are honored to have been given the opportunity to design a website and digital identity for one of the greatest singers of all time: The King Of Soul.

Because everything we do is based on our love of music and the brilliant Artists that create it, we went deep.

Working together with The Redding Estate, we embarked on a quest to obtain the highest-resolution scans of every single archival image in the archives. We uncovered a treasure trove of fascinating material, much of which had never been released to the public.

We wanted Otis’s work to speak for itself, and to let nothing stand in the way of it.

Every page, every typeface, every interface has been painstakingly designed to have a unique look and feel that reflect the depth, energy, and ethos of Otis’s art and of his astounding creative output.

Our website was nominated for a 2014 Web Awwward “for design, creativity, and innovation on the internet”.

Icon Digital is proud to continue working with the Redding Estate, managing all aspects of the website since launch.

Visit the site live at http://www.OtisRedding.com/