- Content Development
- Content Curation
- Digital Marketing
- Creative Direction
- Art Direction
- Digital Branding
- Web Design
- Web Development
- Project Management
- Product Design & Merchandising
- Social Media Strategy & Management
- Digital Archiving
20 Grammy Awards, 72 nominations, 4 Oscars & 18 nominations – Henry Mancini is a legendary musical powerhouse and a timeless Hollywood Icon.
In 2013, The Mancini Estate hired Icon Digital to fully re-imagine and re-develop the official website along with all digital branding.
The brief: their prior website, developed in the 90s using an all-flash implementation, was to be replaced with a modern, engaging solution that could scale from mobile devices to large-screen HD monitors.
We began by replacing the old splash page flash intro with a deluxe, fullscreen, parallax HD animation tracing Henry Mancini’s life and professional career through archival images, music, and hand-crafted design elements.
We painstakingly combed through the massive Estate archives and curated a selection of multimedia that engages fans and introduces Henry’s music to a new generation.
We re-developed the information architecture and consolidated vast databases of content in order to simplify the site organization and layout.
We designed deluxe, custom HD interfaces for Henry Mancini – a vintage hi-fi vinyl animated jukebox that works beautifully on every device, including mobile phones. An interactive, curated discography section spanning five decades. An industrial-strength logotype and highly distinctive branding. 55 pages of custom design, code, and content.
Icon Digital crafted a precise digital strategy for launch, handled all content development, client approvals, and managed all aspects of the website and social media channels.
We are honored that the Mancini Estate asked us to design a 9-CD Henry Mancini box set for Sony Music Entertainment: ‘The Classic Soundtrack Collection’, released in 2014.
Our website was nominated for a 2014 Web Awwward ‘for design, creativity, and innovation on the internet’.
Icon Digital is proud to continue working with the Mancini Estate in 2015.
Visit the site live at www.HenryMancini.com